Since the founding of Mathrubumi (the Motherland) on March 18, 1923 in Kozhikode, by freedom fighter K. P. Kesava Menon, this Malayalam newspaper as flourished beyond Kerala (with editions in Alappuzha, Kannur, Kochi, Kollam, Kottayam, Kozhikode, Malappuram, Palakkad, Thiruvananthapuram and Thrissur) and even India (Bengaluru, Chennai, Delhi and Mumbai) to have editions in the Middle East (Doha, Dubai and Qatar).
Through these 17 far-flung editions, Mathrubhumi offers a daily circulation of 14,58,796 (as of December 2013) and a readership of 91 lakh. In addition, the Matrubhumi Group also publishes a number of periodicals. These include: Mathrubhumi Illustrated Weekly; Grihalakshmi (a women's fortnightly and movie magazine); Thozilvartha (an employment weekly); Mathrubhumi Sports Masika; Balabhumi (a children's magazine); Mathrubhumi Arogya Masika; Mathrubhumi Star and Style magazine; Minnaminni (a children’s magazine) and Cartoon plus. For its international readers, there is also an online edition.
Mathrubhumi daily newspaper advertisements: While every one of the above is in one language, Malayalam, each one has a different rate of advertising. So is the case of each of the many categories for advertising that the newspaper offers advertisers. Among them are: Matrimonial, Property for Sale, Property for Rent, Vehicles, Computers, Obituary, Retail, Recruitments, Name Change, Remembrance, Astrology, Personal Announcements, Services, Lost and Found, Business, Personal Messages and Travel.
As with other newspapers, Mathrubhumi Daily Classified Ads are of two kinds:
Classified Text ads:
These simple, black and white text ads are printed in a run-on words format subject to at least five lines beyond which there will be extra charges. By paying more, also, such enhancements as colour, tick, bold type and screen for better visibility can be provided. The cost of these ads are by the word.
Classified Display ads:
These ads are more expensive since they can be in either black and white or colour text formats and have features for enhancing the design with images. Their text can also be created directly online by using easy templates. Besides, the advertiser can also upload them in PDF/JPEG/EPS formats. They are charged on the basis of square centimetre.
Display ads are most popular in Mathrubhumi: Also charged by square centimetre, this is the most expensive format. There are no limitations on the colours, size or pages or with the positions on each page.
As will be seen, placing ads in Mathrubhumi daily newspaper can be very complicated and time consuming – especially for advertisers who wish to reach audiences in Kerala as well as Malayalee speakers in select cities in India and outside. However, you can take the easiest route from your home or office computer. Contact the online instantly available facility of Myadvtcorner which is powered by a full-fledged advertising agency’s media section. It is up to date with all the rates of India's newspapers as well as any discounts – which are passed on free of charge. What is more, given two days’ notice, this facility can ensure timely publication of the required ad anywhere – from Kozhikode to Delhi to Dubai.
So, whether you are in Assam or Madhya Pradesh or Gujarat, reach Malayalee readers anywhere through Myadvtcorner.
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