What happens to the owner when a possession is lost? It could be a document such as a driving licence, school/college certificate, passport, PAN card, Form 38 of sales tax, bank-related document like fixed deposit certificate, income tax certificate, VAT-related document, property-related document (sale deed, registry, mutation etc.), or share certificate. It might also be an expensive item of jewellery or an heirloom or painting by a world-renowned artist, even the most advanced smartphone. Or a pet dog or cat which has either wandered away or been stolen. Such highly valued possessions must be retrieved when lost.
So a Lost and Found advertisement in newspaper needs to be placed in newspapers with two objectives: 1) if found, the item is restored to the owner; and 2) if not, some form of compensation in cash or kind — such as certified duplicates — is given to the owner. This announcement notice is published when there is a loss of someone’s passport, lost Aadhar card, mark-sheet, way bill or other similar documents which needs to be retained legally for future use.
Actually, since ads for such matters are mere formalities, it is perfectly all right to choose the newspaper with the cheapest ad rate and advertise in the lowest price category of roll-on text classified ads which are charged on a per word or line rate depending on the newspaper. The other two formats – display classified and display ads – are charged on a per-square cm basis and are thus more expensive.
However, such Lost and Found ads are best placed in newspapers in the area where the object was lost. So, for instance, if the loss took place while the Ghaziabad-based owner was travelling in Chennai, it is pointless placing the ad in a Delhi-NCR paper like Hindustan Times but one in Chennai like The Hindu is more to the point.
Lost and Found ad can be published in leading newspapers such as The Times of India, Hindustan Times, Dainik Jagran, The Indian Express, Dainik Bhaskar, Dainik Jagran, Navbharat Times, Amar Ujala, Prabhat Khabar, Hindustan Hindi, Anandabazar Patrika, The Hindu, Daily Thanthi, Andhra Jyothi, Maharashtra Times, Gujarat Samachar, Kashmir Times, Assam Tribune and any of over 1,000 members of the Indian Newspaper Society (INS).
One can release a text classified and display classified advertisement in the Lost and Found category in any newspapers for various reasons. These include:
From anywhere in India, the most efficient and speedy way to place a Lost and Found Classified ad, in any newspaper in the country is through Myadvtcorner, the online facility of an INS-accredited ad agency which provides free assistance in publishing Lost and Found ads and doing Lost and Found newspaper ad booking online.