For thousands of years, all over the world, astrologers have claimed that they control several human actions, emotions and affairs - be it by using astrology, numerology, palmistry, face reading, birth stones, yantras, rudraksha, manglik dosha, matchmaking and/or others. Thus, the astrology newspaper advertisement has become a vehicle for a very profitable business even in today's digital age.
The zodiac is a circle of 12 30-degree divisions of celestial longitude used by western astrology. These 12 divisions are called signs. The English word zodiac is derived from zodiacs, the latinised form of the old Greek which meant "circle of little animals''.
Using the sidereal coordinate system, the Hindu zodiac refers to the fixed stars. Of Mesopotamian origin, the Tropical zodiac is split by the intersections of the ecliptic and equator, which shifts at a rate of one degree every 72 years in relation to the backdrop of fixed stars, to create the phenomenon called precession of the equinoxes. Being sidereal, the Hindu zodiac does not maintain this seasonal alignment, yet there remain similarities between the two systems. Being in Sanskrit and Greek respectively, the Hindu zodiac signs and corresponding Greek signs may sound different, but their symbols are nearly identical - for example, dhanu means "bow" corresponding to Sagittarius the ''archer'', and kumbha means "water-pitcher" corresponding to Aquarius, the ''water-carrier''.
Hence, advertising one's astrology centre or personal astrology consultancy with newspaper text classified ads has become very common in all three formats of advertising in most newspapers:
Astrology Classified Text (ROL) Advertisements: These are the cheapest form of classified ads, where words are used in a simple roll-on format and are charged by the word or five lines depending on the individual newspaper's advertising policy.
Astrology Classified Display (Colour) Advertisement: These are more expensive classified ads which allow the use of colours and visuals for better visibility and are charged by the column cm. Such ads have become more prevalent in these days because of the rising competition in the field of astrology. Hence, it becomes necessary to create an attractive ad with its content that can hold the attention of the prospective clients, to boost one's business.
Astrology Display Advertisements: These are the most expensive ads as there is no restriction to the size, colours or pages, including as full, half and quarter page ads, and are also charged by the column cm. These are among the most prevalent ads and have catered to the business of several well-known astrologers. These are big budget, elaborate advertisements that carry many descriptive images and text with creative punch lines.
From all over the country, astrology ads in newspaper have been appearing as astrology advertisements in leading newspapers such as The Times of India, Punjab Kesari, Hindustan Times, Dainik Jagran, Navbharat Times, Dainik Bhaskar, Hindustan Hindi, Amar Ujala, Anandabazar Patrika, Malayala Manorama, Daily Thanthi, The Hindu, Deccan Chronicle, Andhra Jyothi, Maharashtra Times, Gujarat Samachar, Kashmir Times, Assam Tribune and any of over 1,000 members of the Indian Newspaper Society (INS).
In order to place such ads this most efficiently and speedily, astrologers have been relying on the online ad facility Myadvtcorner of an INS-accredited ad agency which provides such free services as the very latest and up-to-date astrology classified advertisement rates for every edition of each newspaper, since these vary, in any language in India (see partial list above), and also astrology ad samples besides helping by doing astrology newspaper ad booking online.
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